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Print in the Mix

Direct Mail Remains Consumers' Preferred Choice for Marketing Messages

According to the latest release of an annual study by marketing firm Epsilon Targeting, the channels consumers prefer to receive marketing messages remain relatively consistent, with direct mail again being the most preferred delivery method. The study, "Channel Preference for both the Mobile and Non-Mobile Consumer," finds direct mail continues to deliver as consumers' preferred means of receiving messages from brands, with six out of 10 Americans reporting they "enjoy getting postal mail from brands about new products."