Coloring Corporate Communications
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Incorporating color in business documents can help to elevate the importance of the in-plant, while enhancing the appearance and effectiveness of communication vehicles.
Color Improves Performance
It is well-documented that color lengthens a reader's attention span and increases the amount of information that is retained and remembered. A recent study at Loyola College in Maryland demonstrated just how effective color is at improving performance in a business environment.
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- Companies:
- Canon U.S.A.
- Danka
- Xerox Corp.
- People:
- Linda Phelps
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