Coloring Corporate Communications

Ink-jet units offer an attractive package of high quality and low cost that will play an important role in both desktop and wide-format color markets. This technology is the runner-up to electrophotographic in corporate applications.

Even though electrophotographic devices produce attractive overheads, high-level presenters may chose to enhance their speech with the highest quality available—and that often means dye-sublimation printers. Photographic image quality and low equipment expense are advantages. On the other hand, these devices are slow, and expensive consumables drive the cost to $2 to $3 a page. Primary applications are presentation graphics and proofs.