Coloring Corporate Communications

Color Motivates

Process color is certainly the most appropriate reproduction technique for materials containing photographic images and all high-profile corporate documentation. Color energizes sales and marketing materials and motivates prospects to purchase products and services.

Experienced in-plants often split jobs and run covers on process color devices, while using faster and less expensive spot color printers to produce interior pages. At Stratus Computer, for example, covers are often produced on a process color copier-printer and integrated with spot color pages. The spot color copier-printer has an insert drawer that permits color pages or other special stocks to be integrated into the document for on-line finishing.