Color Wars

"We're mostly printing court forms, arrest warrants, booking forms and fingerprint cards," explains Paula Schmitt, printing supervisor for the city of Albany, Ga. "Most everything we're doing is internal and we don't need color. It's just not necessary."

Stimulate Interest In Color

Regardless, some in-plant managers insist that in a world where marketing is king, if color isn't necessary, it's at least saleable, and that alone can stimulate the interest and demand necessary to convince your parent company of the advantages of in-house color production.