Color Wars

That's just it, say in-plant managers who've taken on color work. You have to be the one leading the charge.

Opportunities Abound

The difference between an in-plant that takes on color work and one that doesn't, say in-plant managers, is a mixture of foresight, planning and aggressiveness.

"You have to challenge [management] constantly to try to improve your service," opines Dale Rollins, manager of graphic communications for the city of Plano, Texas. "I don't mean to keep up with the Joneses, I mean for your own survival."