Color Wars

"It's working out well," asserts Ferguson. "At this point in time why would they invest in old technology [offset]? Digital copiers are only going to get cheaper."

The in-plant does handle color copying, however, to the tune of 10,000 copies a month on a networked Xerox DocuColor 12. Ferguson enthusiastically encourages all in-plants to add color copying equipment for short runs and rush jobs, adding that the equipment can pay for itself in a year.