Color Wars

"Sometimes it would make more sense to send out four-color work, cost-efficiency wise," says Rollins, of Plano, Texas. "But we don't do it, because that's when they come back and say, 'if you're sending out work now, why do we need to keep you guys?' "

Still, for some, outsourcing color work is more of a solution than a problem. George Mason University, in Fairfax, Va., has never had offset presses in its in-plant.