Color Wars

Add to that the fact that in-plants are almost always less expensive, faster and pay more attention to detail than commercial printers, and you begin to see a niche waiting to be exploited.

"Eight years ago they were going to get rid of us," confesses Timothy Costik, chief of graphic arts for the Pennsylvania Liquor Control Board, in Harrisburg. "Now, when they go outside for a price, they're doing cartwheels because it's so expensive."