Color--The New Standard

Digital devices provide print on demand, but many believe digital presses can't compete with the quality of a sheetfed press.

"Quality and color consistency continue to severely limit the impact of digital machines on the traditional sheetfed press market," explains Robert McKinney, vice president of marketing at KBA Planeta. "I think the larger question is when will the traditional sheetfed press become digital. It would seem only a logical evolution that the pressroom will ultimately follow the prepress in the digital world."