Color--The New Standard

Sheetfed Or Digital?

A silent battle is occurring between traditional sheetfed printing and digital printing that will extend well into the next few years. At present, each seem to have their own niche.

"Digital color printing will continue to satisfy walk-in customers of runs fewer than 500 sheets of pleasing color on limited quality, size and stock," notes Tom Nishimura, president of Hamada. "But offset printing will be the mainstream in marketing and communication media for many years."