Color That Clicks

While most documents are created digitally, the file is not always readily available, points out Dino Pagliarello, product marketing manager for color at Minolta. For example, he says, a company may wish to share its competitor's marketing pieces with its sales staff.

"In addition, some artists and graphic designers still prefer to work with hand-drawn illustrations and layout sketches," Pagliarello notes. A color copier can easily reproduce the fine lines and colors in illustrations, he says.