Color That Clicks

Whatever name they are given, entry level digital output devices promise a colorful future.

Sidebar: Duplicators Or Digital Presses?

Digital duplicator manufacturers also must deal with the issue of properly positioning their products in the marketplace. RISO has taken the step of referring to its products as "digital presses" and not duplicators, says Anne Barrett, marketing manager. The company's machines can provide spot color printing at 7,200 impressions per hour for as little as a third of a cent each, she notes—numbers more akin to press performance.