Color Printing Turf Wars

The Battle Lines

"We consider in-plants to be a vital market segment."

--Vahaaj Khan, Heidelberg USA

"The number one goal is to lower the cost of printing," says Roger Wingerberg, marketing manager for enterprise color products at IBM Printing Systems. That makes sense for the company, says Wingerberg, because IBM is trying to stay focused on what it has done best for a very long time—data center printing, which requires very long runs.