Color Printing Turf Wars

But regardless of the niche these companies select, says Abhyankar, in-plants are now perceived as ripe, uncharted territory.

And vendors are trying to get in while the getting's good.

Because digital color printing has become so refined over the past few years, it's tough for companies to make drastic improvements to the products they already have. But to snatch the attention of in-plant managers, there are several key areas where even small advances will help manufacturers score valuable points.