Color Printing Turf Wars

Niche Markets

For some companies, it's not enough to improve on price and features. Survival means a strategy that focuses on one area of expertise and excels. IBM has chosen data center printing.

"Our legacy started in the data center. Right now, we're still running on our 'legacy' type of gear—the InfoPrint 130s," says IBM's Wingerberg. He explains that the ongoing merging of in-plants with data centers has made in-plants particularly attractive to the company. A merge not only means more business for the in-plants that pursue one, but Wingerberg says it increases the opportunity for IBM to sell an in-plant on the benefits of color.