Color Printing Turf Wars

Competition among the major digital color printing vendors is tougher than ever. In-plants, as luck would have it, are caught in the crossfire.

by Mike Llewellyn

FOR ANY large organization, if they're saying 'I need this job now,' they're going to want to send it to an in-plant," declares Abby Abhyankar, vice president for integrated marketing at Xerox. "In-plants represent short runs with fast response times and no compromises on quality."