Color Driving Paper Trends

Over the last five or six years the industry has seen a major trend towards blue-white and generally brighter papers, mainly because it makes four-color process printing look brighter to the eye, believes Shore. Mohawk has launched new blue whites available in cut size and color copy gloss. The advantage of the blue-whiteness, she says, is that printers using it are able to get a commercial printed look from a color copier.