Color Driving Paper Trends

"In-plants are using more color, whether it's using color ink on a smooth, high-quality white sheet or printing on colored paper," remarks Charlie Peth, vice president of sales and marketing for Wausau Papers. "Cost-conscious customers are leaning toward using a colored sheet of paper in order to maximize their budgets, as they are able to turn a one- or two-color job into a two- or three-color job. In-plants are also becoming more savvy in working with color."