Color Driving Paper Trends

"Because of this, everything you used to do on a copier looked like it was done on an office copier, in contrast to commercially printed jobs," she says. Today, on the upper end of the copier market, machines that can run up to 100-lb. cover are not out of the ordinary.

"Even on the commercial printing side, the demand for heavier weights has risen, and weights as high as 20-point double-sided cover are now being used for pocket folders, presentation folders and other such products," says Shore.