Color Driving Paper Trends

Although many of these buyers are rather indifferent to recycled products, Shore estimates that "about 20 percent of print buyers are absolutely fanatical about it, and that's all they want to buy."

Although the general population is not clamoring for recycled paper the way it has in the past, many major corporations have embraced recycling and sustainability in a big way. In-plants of large corporations with an environmental mandate are large users of recycled stocks, while those that are not may soon see pressure to switch from a familiar sheet to a recycled alternative.