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One of the oldest problems facing printers is how to efficiently produce inexpensive short-run color. By eliminating the time and cost issues associated with offset printing and outsourcing, today's color copiers offer printers a way to produce short-run color cheaply and in-house.
But though in-plants are increasingly turning to color copiers for short-run color printing, not every in-plant is sold on their merits. Some say they don't produce enough color work to justify the cost. Others say adding color would overburden their staffs.
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- Companies:
- Canon U.S.A.
- Heidelberg
- Xerox Corp.
- People:
- Bill Boone
- Jerry Prouty
- Lee
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