ACUP Webinar Draws Large Crowd - Page 11 of 13

By Bob Neubauer

Tozier agreed, saying in-plants need to evolve into multi-channel marketing providers. Bowers added that, if in-plants don't become experts in digital communications their upper management will look at the bottom line and ask "What are you giving to us?"

On another note, Griffin presented an idea that has gotten his in-plant a lot of positive attention, even from the college president. His shop provides free resume printing for students. This service links the in-plant directly to the core mission of the college. The shop uses good quality paper left over from other jobs.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.