"We push the coil quite a bit," he says. "Those [three-ring] binders are a last resort because the coil brings such a greater profit margin."
To make sure the shop gets its money's worth out of the bindery, Opp says he has had to put on his salesman's hat to convince customers to go with coil.
"I try to act as an expert," says Opp, not mentioning that, in fact, he is one. "I go with the 'I'd like to recommend some appropriate finishing' standpoint. If I am able to lead them in the conversation, typically they'll go with the plastic coil binding. There are lots of ways to sell it."
Coil For The Cost-conscious
"We push the coil quite a bit," he says. "Those [three-ring] binders are a last resort because the coil brings such a greater profit margin."
To make sure the shop gets its money's worth out of the bindery, Opp says he has had to put on his salesman's hat to convince customers to go with coil.
"I try to act as an expert," says Opp, not mentioning that, in fact, he is one. "I go with the 'I'd like to recommend some appropriate finishing' standpoint. If I am able to lead them in the conversation, typically they'll go with the plastic coil binding. There are lots of ways to sell it."