Coated vs. Uncoated Paper

"I think the primary reason folks would gravitate towards an uncoated sheet would be it's less expensive," she says. "A lot of the inks and toners applied on these sheets come out looking shiny, so it gives you that more upscale look, but you're not paying for that coated sheet."

Another factor is the press, which dictates the type of sheet printers should be using, she says.