Coated vs. Uncoated Paper

In fact, by printing on uncoated stock, the in-plant met the PCOM marketing department's goal of softening up the annual report's previously stiff and formal look.

"It gives an air of less formality and stiffness," Gray notes.

For years, using uncoated paper meant taking risks on quality. That is no longer the case due to innovations in paper-making, printing and ink technologies. As more designers see the success of printing on uncoated paper, Gray feels, they will specify more jobs on it.