Coated vs. Uncoated Paper

Kohler believes a piece of paper is a selling point.

"Coated paper, to me, always implies class, but it's kind of cold," he says. "Uncoated has a warmer feel to it, it's more personal."

Plus, the feel of the paper also is different, Kohler points out.

"Uncoated has that soft feel, and you can get it in more textures and colors than you can in coated sheets," he says. "Coated sheets tend to be smooth."