Co-mail Confusion: Do You Know How Much You’re Really Saving?

Because co-mailing is a moving target, mailers use direct entry as a means to establish a baseline for comparative purposes. However, direct entry is the most expensive way to enter the postal system, and it is rarely used anymore. Most printers have been drop-shipping and co-palletizing for decades, and chances are your titles have been, too. Therefore, you have not been paying the highest possible postal rates—those from which mailers are calculating co-mail “savings.”