Co-mail Confusion: Do You Know How Much You’re Really Saving?

The question is: savings compared to what? Here’s an important tip: Ignore the word “savings” in every mailing bid. The mailers use the word much differently than publishers. Mailers use it to show the difference between co-mailing your title(s) and other mailing options, such as direct entry, dynamic entry (drop-ship) or co-palletization. It is not the difference between what you currently pay for postage and what they propose.