Co-mail Confusion: Do You Know How Much You’re Really Saving?

By its very nature, analyzing co-mailing costs is difficult because it is a moving target. With each mailing pool, the participants change; therefore, quantities, weights and destinations change, resulting in different costs.

To make matters more confusing, the mailers use different methods, equipment, terminology, billing procedures, and numbers and sizes of pools per week. Yet, they all promise huge savings!