Co-mail Confusion: Do You Know How Much You’re Really Saving?

Large-circulation titles are seeing significant differences between co-mailers. In many cases, the strongest printer is the weakest mailer and vice versa. Therefore, it is important to include this step at the same time you are reviewing printing, ink and paper costs.

Since postage is a major cost center, make sure you include a co-mail analysis with every print-bid project. Co-mailing offers great savings, but not all co-mailers are created equal. I have seen both lower-priced printers lose work over their higher mailing costs, and higher-priced printers win work with lower mailing rates. It’s important to prepare a comprehensive co-mailing analysis in order to have confidence in the true postal savings offered with each proposal.