Co-mail Confusion: Do You Know How Much You’re Really Saving?

Co-mailing—the process in which a mailer (usually your printer) combines the mailing of your magazine with that of other titles—isn’t a new process. However, chances are you’ve only performed one or two postal analyses utilizing co-mailing techniques. And, when you did your analyses, you may have misunderstood how much you would be “saving” by co-mailing.