New Survey: Marketers to Increase Social Media Spending

Leading marketing executives are increasingly relying on social media in their overall marketing strategies, a new CMO Council survey indicates.

The 249 CMOs of U.S. companies who took part in survey noted they intend to increase their spending on social media from its current level of 7.1 percent of their overall marketing budget to 10.1 percent over the next year. They expect to see this number rise to 17.5 percent in the next five years.