CMO Council and InfoPrint Collaborate on Loyalty Campaign
The program was part of the Routes to Revenue research initiative sponsored by InfoPrint Solutions Company and the Chief Marketing Officer (CMO) Council. The transpromo pilot was run at the InfoPrint Innovation Center in Boulder, Colo., and output sent to selected Best Western hotel guests on their rewards statements. InfoPrint leveraged their TransPromo Consultancy Practice and software offerings from best of breed partners to design the transpromo statements which were then printed on the InfoPrint 5000 full color, continuous forms inkjet drop-on-demand printing system.
** CSG Systems Disclaimer
The CSG TransPromo results were obtained through a pilot project conducted for a U.S. cable operator by InfoPrint Solutions Company, working with the CMO Council, and are reused with their permission
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 4,000 members control more than $120 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.
About InfoPrint Solutions Company
InfoPrint Solutions Company, headquartered in Boulder, Colorado, is a joint venture between IBM and Ricoh built on IBM’s nearly 50 years in the production print space and Ricoh’s excellence in technology innovation. Together, the two companies are bringing to market a portfolio that includes solutions for production printing for enterprises and commercial printers, as well as office workgroup environments and industrial segments.
