The Cloud and Mobile Demystified
Cloud computing and mobile communications are just two of the disruptive technologies that are driving radical change in the printing industry.
A more complex and creative use of blended print and mobile technology is augmented reality applications. This means adding interactive elements to your printed materials.
For example, you could place action icons throughout a printed magazine or brochure. With a specialized smartphone app, your customer can interact with those icons to "like" your page or product, bring up a video, download bonus materials or make a purchase.
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