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Chris Bauer
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Russell wanted to switch from producing long offset runs to quick turnaround, small- to moderate-sized jobs. This, he contended, would save the municipality time, materials and money.
"At first it was hard to get people sold on it," he admits. "But once we got started, instead of seeing two week turnarounds, we are getting one or two day turnarounds. And instead of customers ordering 50,000 of a job, now they will bring jobs of just 500."
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