A More Professional Look
Sometimes you can’t get money for upgrades no matter how badly you need them—and sometimes you get a license to spend.
Rocky Reynolds, reprographics supervisor at the Citrus College in-plant in Glendora, Calif., says he kept hearing requests from higher-ups for a more professional and business-oriented look to all of the campus’ publications, even for flyers and brochures.
“We were sending a lot of work off-campus to get that look, even with a Xerox 2060 for color work,” he says. After investigating available digital presses, the in-plant, which has just three full-time and two part-time employees, installed a Xerox iGen3.
“We’re now doing a lot of stuff on campus that we used to send off,” Reynolds reveals. “Fifty percent of the work we do, we didn’t have the capability for before, and our graphics department is designing publications to meet this change.” The number of impressions in the department has risen from 50-60,000 per month to 160,000.
“Lots of brochures are now in full-color, and our class offerings and department program brochures are all in full-color,” says Reynolds. The shop can also handle heavier and larger materials, such as 100-lb. stock and 12-pt. chrome coat.
“Our business cards have gone to 12 pt. chrome coat and have a nice digital print quality,” he remarks.
The Citrus College in-plant had had a modest online ordering system for a few years, but once the iGen3 was in place, the shop adopted iWay, which Reynolds says has been working well.
“I like it because it changes [their documents] to PDFs,” he says. “A lot of our stuff comes in as Word or Publisher files because we’re a Microsoft organization, and this gives us more flexability.”
Currently, 50 to 60 percent of the in-plant’s orders are taken online. Reynolds is pushing for 80 percent online ordering in the years ahead.
“Long-time instructors still like to carry orders over to us,” he says. “I’m going to push online ordering heavily at the seminars we give at the start of the school year.”
—By W. Eric Martin
- Companies:
- Xerox Corp.
