‘Choose Print’ Campaign Will be Prominent at GRAPH EXPO
“Choose Print” is the official bag sponsor of this year’s GRAPH EXPO. Attendees will receive a non-woven, reusable fabric bag imprinted with the “Choose Print” logo.
As attendees approach the 10x40-ft. “Choose Print” booth, they’ll be greeted by a 22-ft. truck prominently displaying a “Choose Print” vehicle wrap. Plasma screens in the booth will display the images and videos used on the campaign’s postcards, which feature QR codes that link to the videos, and were mailed to advertising agencies nationwide.
Launched in January of 2011, by the Printing Industries Association, Inc. of Southern California (PIASC), the “Choose Print” educational campaign has targeted Southern California advertising agencies. Since then, with the support of Printing Industries of America (PIA), “Choose Print” has been adopted by 90 percent of PIA affiliates nationwide.
“Choose Print” uses objective, verifiable facts to get the word out that print is not only a strong driver of both online and off-line sales, it’s also recyclable, renewable and sustainable. In fact, it actually helps promote forests.
(To get yourself ready for GRAPH EXPO, watch IPG's video of last year's show. Don't forget to stop at IPG's booth, # 968, and grab our latest issue.)