Retail In-plant Replaces iGen3s with Indigos

"We were trying to do some more marketing work for the company and with the iGens we weren't able to hit the spot colors that we needed," Cornish contends.
Specifically, the shop needed to print a brown and a teal green, but the in-plant's equipment was not matching the colors correctly. What was supposed to be a teal green was printing as a teal blue, Cornish recalls. The manager knew the color had to be just right for the company's marketing campaigns to be successful.