Retail In-plant Replaces iGen3s with Indigos

Scott Cornish had a color conundrum on his hands when trying to consistently produce marketing collateral pieces and in-store signage for Chico's, FAS, Inc., a sophisticated women's clothing and intimate apparel retailer. Cornish, manager of the company's production center/print services in Fort Myers, Fla., concluded it was time to make an equipment change, and in December replaced a pair of Xerox iGen3s with two HP Indigo 7000 digital presses, along with an HP Indigo ink mixing station.