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"One trend that we have seen this year is the more frequent participation of longer-run publications in co-mailing," Marcoux points out. "Even though these titles were already doing well on their own from a postage cost-per-copy perspective, they are now willing to add a modest amount of time to their schedules in exchange for further reductions in postage costs."
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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