Catalog and Publication Outlook: Finding the Right Mix
An Even Larger Panorama
Canada-based TC Transcontinental Printing has formed cross-discipline innovation teams charged with creating new products or developing innovative variations of existing ones. "This year's winner was Panoramax, a new and unique promotional insert we recently introduced in Canada that provides 63.5x21 inches of panoramic real estate," notes Bruce Jensen, vice president of sales for TC Transcontinental Printing.
Julie Greenbaum is a contributor to Printing Impressions.
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