Catalog and Publication Outlook: Finding the Right Mix
Press+ was another tool that RR Donnelley introduced to help its publishing clients find the right approach for monetizing content through their online offerings. "Last year alone we formatted and helped distribute more than 1.5 million pages of unique magazine and newspaper pages for e-reading," notes Rick Marcoux, group president sales, at RR Donnelley, who foresees a continued drive to multi-channel communications and brand building next year.
Julie Greenbaum is a contributor to Printing Impressions.
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