Catalog and Publication Outlook: Finding the Right Mix
Multichannel marketing continued to be the main focus for both publishers and catalogers in 2012, with the integration of print and electronic media being a key driver. As mobile technology such as smart phones and tablets gained more popularity, publishers continued to look for ways to monetize and incorporate them into their mix. The adoption of QR codes, pURLs and Augmented Reality applications also continued to grow.
Julie Greenbaum is a contributor to Printing Impressions.
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