Catalog and Publication Outlook: Finding the Right Mix

Target marketing is another method, Coyle says, which can make that happen more effectively. "Our customers are drawing on our catalog and direct mail platforms to create highly versioned magalogs that are extremely effective in supporting loyalty programs."

With the addition of Quad/Graphics' Interactive Print Solutions app, catalog recipients can now scan a product image using their smart phone or other mobile device and get a video demonstration of the product in action. There are even one-click purchase options built into these interactive experiences.