Catalog and Publication Outlook: Finding the Right Mix

Magazine publishers and catalogers may see some relief in 2013 when new USPS automation regulations are implemented on Jan. 27, which will require them to migrate from Postnet to Intelligent Mail barcodes (IMb). By choosing the Full Service version of Intelligent Mail, publishers will be able to convert from traditional Address Correction Service (ACS) to new, free ACS systems, reducing postal-related expenses and earning them extra postage discounts.