Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
Shops with few employees must become very inventive to find ways to interact with customers. Regardless of your situation, this interaction must take place. Identify customer contact points and make the most of every opportunity. The primary contact points are your receptionist, your delivery person and your sales calls. Less frequent contacts come with proofs, production questions and maybe follow-up surveys. The more contacts you have, the better and safer your customers feel.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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