Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
Front-door Customer Service
Since customer service is an ongoing relationship, it only makes sense that we strive to make that relationship stronger. For those of us with dedicated CSRs, the one-to-one dynamic is fairly simple. Over a period of time, a CSR can accumulate significant knowledge about specific customers and departments. This relationship must not be allowed to become stale. Frequent contacts must be made, whether in person, on the phone or via e-mail. Keep in mind that outsiders are making sales calls too.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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