Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
A favorite customer service improvement of mine is to purchase devices that makes my employees' jobs easier. What does that have to do with customer service? Everything. I have found that small things that make work more efficient and improve quality, directly relate to how your customers view your services. Improved on-time deliveries and more consistent color are just a few things that will be noticed by your customers. Maybe not right away, but eventually they will recognize the improvement, especially if improvement is continual.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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