Care About Your Customers
Think your age-old customer service program is good enough? Think again. Show your customers how much you care—or you might be shown the door.
Well, then, why all the commotion about improving customer service? If you think about it, customer service is pretty straightforward. It is as easy as understanding what people really want from you. What might that be, you ask? All that customers want is to know that you care about them and their job orders. Big jobs or small jobs, large customers or once-a-year users—all they want is for you to care.
John Sarantakos is the director of Printing and Mailing Services at the University of Oklahoma.
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